The David Livingstone Birthplace Project unveils fresh branding
The David Livingstone Birthplace Project, home to the history of Scotland’s famous explorer David Livingstone, has revealed a new brand this month.
The project, which is currently undergoing a £6.1 million transformation at the heart of Blantyre, worked with Scottish marketing agency, Volpa, to develop the fresh branding which was unveiled online last week.
The funding will see David Livingstone’s birthplace redeveloped to provide a vibrant new museum, setting Scotland in a global context and celebrating the inspirational story of how a poor millworker became one of the most popular British heroes of the Victorian era and a hero of some Sub Saharan African countries today.
The project will include the renewal of the historic buildings, a newly interpreted exhibition which will showcase artefacts from the Trust’s collection of 3000 objects and an upgrade of visitor facilities such as the café and shop.
Tricia Fox, Director of Volpa, who worked with the Trust on the development of the new branding said:
“The David Livingstone Birthplace Project is a truly pioneering and inspiring organisation, and we're thrilled to have been working with their team to create a fresh new brand that fits its position as the heritage home to one of Scotland’s most celebrated explorers.”
Markus Stitz, Social Media and Communications Manager with The David Livingstone Trust, commented:
“We are very pleased with our new brand identity, which is both respectful of the history of Livingstone’s birthplace, as well as being mindful of our positioning globally and our future as one of Scotland’s must-see visitor attractions.”
Construction works on the project are now well underway with re-opening anticipated 2020.