Meet the Team: Markus Stitz

29 July 2019

Markus Stitz
Social Media Manager

My name is Markus Stitz. I started working with the David Livingstone Trust in April this year as Social Media Manager. As a marketing consultant I am working with the team on improving the online profile of the museum in the lead up to and during the opening in 2020. I also liaise with partner organisations like Visit Lanarkshire, VisitScotland and Scotland Malawi Partnership.

Heritage is a new area for me, but I have successfully worked with other organisations in arts and sports on bigger projects, like the London Olympic Games and Glasgow Commonwealth Games.

Great storytelling is a hugely important ingredient for marketing, especially for a museum, so one of my first tasks in the role was to understand more about Livingstone as a person, and what made him unique.

I looked at his connection with colonialism and slave trade, his upbringing, his connection with the Greater Glasgow area, his work as doctor and missionary, and his connection with nature. With my expertise in brand building I tried to understand David Livingstone as a ‘brand’, researched popular stories about him (Dr. Livingstone, I presume?) and also looked on his impact to communicate African countries as destinations. To understand him as a person I not only look at his successes, but also his failures, for example the Nile expedition, and try to place him in a modern context.

Personally I identify most with David Livingstone as an explorer. Although I spent most of my time behind a computer these days, I am a big outdoors person. From 2015 to 2016 I cycled around the world on a singlespeed bike through 26 different countries, and I am just off on another adventure on the Silk Road in Kyrgyzstan. When I am not working with the Trust, I work on new long distance cycling routes and as film maker and photographer.

I am fascinated by Livingstone’s enthusiasm and hunger to explore new places. Although I have never done anything of the scale of his expeditions, his journeys and working with the David Livingstone Birthplace project have inspired me to shift my focus more to Africa. But in the meantime I am very glad to work with the Trust on engaging as many people online as possible and look forward to a successful opening of the David Livingstone Birthplace in 2020.

If you have a (marketing-related) suggestion, please send me an e-mail to

Also see more postings on the David Livingstone Trust Blog.