David Livingstone Trust

Freelance Consultancy for On-line Marketing and Social Media - CLOSING DATE 25 MARCH 2019

Summary

Freelance Consultancy role for On-line Marketing and Social Media role to help launch the £6.1 million David Livingstone Birthplace Project.

Description

The Trust requires tangible outputs on our social media, website and marketing activities, and these will be directed through the Social Media Implementation Plan (to be produced during the first stages of the project by the appointed consultant).

The role is being funded by the Heritage Lottery Fund as part of their Resilience Heritage funding.

INVITATION TO TENDER

Consultants are invited to submit a proposal on the basis outlined above.

Location

The role will be expected to be based at the David Livingstone Project Offices, in Rutherglen, and once the Centre re-opens may be based at the Trust’s site at Blantyre. The specific arrangements for the post will be confirmed with the successful candidate at the appointment stage.

Background

The David Livingstone Trust (DLT) wishes to employ a consultant to support the Trust in the planning and delivery of its operations and operational planning. Specifically, we are looking for someone who has a good understanding of IT functions and with strong on-line marketing and social media skills.

The Trust was successful in July 2017 in obtaining a £6.1 million grant from the Heritage Lottery Fund, the Scottish Government and Historic Environment Scotland for the Birthplace Project. The project will refurbish the Shuttle Row building, where Livingstone’s was born and provide a new exhibition that sheds new light on the man and his life. The successful consultant will help us plan with the re-opening of the Centre and help drive visitor and on-line interest in the Project and the Trust.

The David Livingstone Trust was entrusted in 1929 with the ownership of the David Livingstone Centre at Blantyre, which includes the Listed Building of his birth, surrounding parkland, and the 3,000 piece David Livingstone collection. DLT is charged through its constitutional documents with keeping alive the name and memory of David Livingstone at the site of his birth by making it available to the public, and providing an interesting, educational and enjoyable cultural experience. Further information on the project and the Trust can be found at www.david-livingstone-trust.org.

Responsibilities

THE BRIEF

The Trust now has a need to appoint a Consultant to assist DLT with the following;

1. OUTPUTS
By putting additional marketing resources behind this project, you will help ensure that we engage with new local and UK audiences; reach international audiences in Malawi, Zimbabwe, Botswana and Zambia, as well as in North America and Europe where there are strong links to Livingstone;

Marketing - The Trust requires tangible outputs on our social media, website and marketing activities, and these will be directed through the Social Media Implementation Plan (to be produced during the first stages of the project by the appointed consultant). It will provide targets for each of our platforms and this will include number of unique visits to the website, the reach of our social media activities as well as the increase in followers and likes. This would also include reviewing the website and its impact, advising on improvements and implementing a ticketing system, including on-line ticket purchasing.

Our Audiences - Part of our target audiences is younger audiences, the international market and the Scottish African diaspora all of whom have been identified as being ‘hard to reach’ audiences. It will be more difficult to attract them to the site but by utilising and increasing DLT's social media presence we believe that we will be able to engage more effectively with them. We believe that they will benefit from engaging with the topics that Livingstone and his story raise - including issues around colonialism, faith, and slavery. We are keen to ensure that DLT is involved with the conversations around these topics through partnership with organisations such as the University of Glasgow, Livingstone On-line and those parties who have been involved with the Expert Advisory Panel. To attract and engage these audiences will be a key aim of this consultancy role.

The delivery of the outputs is flexible, and we would expect the successful candidate to provide recommendations to the Trust based on their knowledge and experience. I is proposed that these would be clarified at the initial start-up meeting which would be in April 2019.

Due to the nature of the Project and the Trust’s current-status we require a a consultant that is flexible to our needs as a charitable organisation. This may mean that there may be additional outputs that are required as this project progresses and this will be discussed and agreed in advance with the successful consultant.

2. EXPERIENCE
We are looking for a consultant with experience of working with third sector organisations, preferably in the heritage sector to support them in delivering and launching successful projects, with a focus on on-line engagement. The preferred consultant will; have a good understanding of IT platforms; and have experience of developing, delivering and operating successful on-line packages for heritage/tourist attractions/third-sector organisations.

3. PROPOSAL INFORMATION
Criteria
The criteria used to assess the proposals submitted are detailed below:

  • Cost 70%
  • Experience and Timescales 30%

Timescales
The deadline for receipt of proposals will be 25th March 2019 at 12 noon and should be sent to grant.mackenzie@dltrust.uk. It is expected that the period of work will be from April 2019 to June 2020.

Costs
Please provide a full breakdown of your proposed costs for the work required, including a breakdown of daily rates and allocation based on the key activities detailed in this brief. If additional consultants are required to undertake this study it is expected that they will be employed by the lead consultant in accordance with the scope of this brief. Costs should also incorporate any expenses incurred by the appointed consultant. An interview process may take place if required.

Next Step

INVITATION TO TENDER

Consultants are invited to submit a proposal on the basis outlined above.

CLOSING DATE 25 MARCH 2019

Download Full Job Description

A full job description and details can be download dlt-online-marketing-social-media-brief-march19-version-2.pdf (132 Kbytes) in PDF format.

Any questions regarding any of these positions should be e-mailed to Grant MacKenzie (grant.mackenzie@dltrust.uk).

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